Our Story

Whittr started with a simple question: Why is it so hard to find teeth whitening that actually works, without the harsh chemicals, the pain, or the overpriced gimmicks?

Founded in the UK by a small group of friends passionate about oral care and wellness, we set out to make something better. We weren’t dentists, just real people who had tried it all, and kept ending up disappointed. From burning gels to cheap fakes that did nothing, we knew there had to be a smarter, safer, and more effective way.

So, we built it.

Every product we create is backed by research, carefully tested, and designed with sensitive teeth in mind, because whitening should never come at the cost of comfort. Whether you’re prepping for a big day or just want to feel more confident in your skin, we’re here to help you get there.

Thousands across the UK (and beyond) now trust Whittr as part of their daily routine, and we don’t take that lightly. We’re growing fast, but we’ll never lose sight of what started it all: real results, real care, and a reason to smile.